Upon reading this part of the chapter, I thought of FOMO (fear of missing out). I first heard of it from either This American Life or StartUp. The StartUp podcast was more memorable: part of persuading a person is instilling in them some FOMO, a terrifying fear that they will miss out on the next big thing. In Alex’s case with StartUp, a podcast documenting his startup business, Alex learns that a big part of seeking investors is instilling this FOMO.
I think FOMO is to now what “eager want” was to Carnegie’s time. It is certainly not the only “eager want”, but I think it is probably our most massive “eager want”. Aziz Ansari talks about it in his routine at Madison Square Garden, talking about how the reason we say “maybe” to invitations is that we are afraid something better will come along.
So, how did I “arouse in the other person an eager want” today? Well, I don’t think I really did. I’ll work harder tomorrow.
In the meantime, I’ve been reading this excellent blog article series on Elon Musk.